Building A Second Brain | Article 1 of 2

I recently watched a talk on building a second brain, and I’d like to share why I think it’s essential for the bundleIQ community to lean into this conversation together.

The brain is miraculous but understanding its weaknesses can be your strength.
  1. What are some of its limitations?
  2. How can we improve based on what we know?

Understanding the Brain


When you are awake, a very small percentage of the information sent to your brain is actually being processed consciously at any given moment. Our senses* gather about 11 million bits per second of information and send it to the brain, and the conscious mind only processes .0005% or 50 bits/second of the maximum bits per second sent.


When it comes to memory, according to George Miller’s The Magical Number Seven, Plus or Minus Two, the brain can save between five and nine pieces of information in short-term storage.

How We Can Improve By Using A Second Brain

As a primer, this article provides context for what’s next. Tomorrow, I will talk about how we plan to offset the challenges the brain has when it comes to consciously processing and storing information, and I’ll reveal how the human + machine relationship builds upon each other.

  • Skin — 1,000,000 bits/sec
  • Ears — 100,000 bits/sec
  • Smell — 100,000 bits/sec
  • Taste — 1,000 bits/sec

Work Smarter Together.

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