How SearchGPT is Changing the Search Landscape
AI Chatbots and Virtual Agents Set to Redefine Search Engines by 2026
The Emergence of AI in Search
The search landscape is undergoing a seismic shift, driven by advancements in artificial intelligence (AI). Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with AI chatbots and other virtual agents replacing many of the queries previously handled by conventional search engines. This transformation is set to redefine how we interact with digital information and compel companies to rethink their marketing strategies.
Gartner’s Insights on the Future of Search
According to Gartner, organic and paid search are crucial channels for tech marketers aiming to achieve awareness and demand generation goals. However, Generative AI (GenAI) solutions are becoming “substitute answer engines,” replacing user queries that traditionally went to search engines like Google. Alan Antin, Vice President Analyst at Gartner, notes that as GenAI becomes more embedded across enterprises, companies will need to adapt their marketing strategies accordingly.
