The Cost of Not Being Able to Transform Information into Knowledge

As humans, we spend our entire existence absorbing experiences and converting the newfound information into knowledge that we can use in our daily lives. This transformative process of filling our brain and forging new synaptic relationships is miraculous; scientists don’t know exactly how it works. And the best part about the brain is that you can keep learning and making better connections.

81% of employees state that knowledge gained from hands-on experience is the hardest to replace once it’s lost.*

Going from Information to Knowledge When You Need It Most

We achieve our goals by harnessing the power of understanding what to do and how to do it. The path to knowledge builds on the back of data and information, organized data that people can make sense of. Whether they are pixels, molecules, digits, or dollars, when bits and bites start to take shape, they begin to tell a story. For instance — Nineteen hundred and twenty by one thousand and eighty (1920x1080) pixels put together is considered high definition. So, when I ask you to send me an HD video, you have to know what HD means to accomplish that task.

Strip Away the Challenges of Learning

Learning new things is not a trivial task; it requires stretching your brain past the point of what’s familiar or comfortable, and that stretch demands unbroken concentration. When you have to stop what you’re doing to go on the hunt for knowledge, it cripples your productivity and costs companies $billions annually.

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