Is Content Still King in the AI Era?

Here’s What Ben Affleck, AI, and Soccer Have in Common

Photo by Mario Klassen on Unsplash

“Content is king” has been a guiding mantra in the media and entertainment industry for years, underscoring the importance of creating compelling, engaging, and high-quality content to capture and retain audience attention. However, we now live in an era where artificial intelligence can generate articles, scripts, music, and even artwork with a simple prompt. Anyone can tell an AI system to “write a blog post about digital marketing trends” or “create a short story about space exploration,” and within seconds, receive surprisingly coherent and sometimes impressive content.

This unprecedented ability to automate content creation raises a fundamental question: If AI can create content so effortlessly, how can content still be “king”? The apparent contradiction becomes even more striking when we consider how this long-held belief is challenged by technology that seems to devalue content by making it instantly producible.

Yet, paradoxically, content remains more valuable than ever, not despite AI, but in many ways because of it. In today’s rapidly evolving landscape, the adage has taken on new dimensions. The digital age has transformed how content is created, distributed, and consumed, making the strategic use of intellectual property (IP)…