Marketing Attribution since App Launch

Since May 16, 2018 we’ve had 108 new downloads(31 since 5/21/18) on iOS of which 54 are new signups. The overall CPA or cost per download since launch is about $9 and about $17 per user for new customer acquisition. Note: naturally, weekend traffic is dismal because people are not in work-mode. This week should give us better context to the numbers, as we scale, since we’re about 4 full business days in (having launched after hours on the 16th).

From May 16th through May 20th there were 291 short link clicks pointing to the App Store that were generated via email, website, and social channels.

  • 74 clicks came from Instagram
  • @mohnacky | 1,839 followers
  • @bnotes.co | 126 followers
  • @beckett | 23k followers

Advertising since 5/21/18 | $520

Adwords | $306

  • 102k impressions
  • 1.3k clicks
  • $.23 CPC
  • $306 Total

App Store | $.45

  • 3 Installs
  • $.15 CPI
  • $.45 Total

LinkedIn | $73

  • 3,145 impressions
  • 24 clicks
  • 0.763% CTR
  • $3.05 CPC
  • $23.25 CPM
  • $73.13 Total

Facebook | $140

  • 11,956 impressions
  • 104 clicks
  • .86% CTR
  • $1.34 CPC
  • $12.63 CPM
  • $139.66 Total

Inbound Marketing

  • 171 recipients | 59% OR
  • 87 opens
  • 9 clicks

Note: Research how many of the new users were on mobile vs desktop. Also, what browsers and if they came from iOS or Android.

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