I had a call with a VC firm today out of NYC. And as most VCs do, they asked about our target customer. That question steered us to an exciting conversation about what our users look like today. As a result, I was inspired to profile what we know about our audience.

The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential. — Steve Ballmer

If our users were a vehicle, they would be a Tesla Model 3, a Toyota Tacoma, a Subaru Outback, or maybe a Honda CRV because they care about receiving exceptional value for their investment. I imagine their mode of transport is capable, efficient, and stylish while delivering the best ROI.

What They Look Like

Men — 66%

What They Embody

Value Shoppers

Where They Live


The Time They Spend

17% are returning visitors

Work Smarter Together.

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