I had a call with a VC firm today out of NYC. And as most VCs do, they asked about our target customer. That question steered us to an exciting conversation about what our users look like today. As a result, I was inspired to profile what we know about our audience.
For starters, bundleIQ users are knowledge workers — people who think for a living. More specifically, they are “non-routine” problem solvers that demand both linear and creative thinking.
i.e., Programmers, physicians, pharmacists, architects, engineers, scientists, design thinkers, accountants, lawyers, and academics
Secondly, our users are pioneers and early adopters — those individuals that see the world a little bit differently. They are the ones that challenge the status quo because they care. They consider what’s beyond the horizon and expect themselves to be adventurous enough to invest the time to find out.
Most are likely iPhone users, Netflix subscribers, Amazon Prime customers, Yoga and meditation enthusiasts, and tech industry peeps that enjoy the outdoors. If they were a book, they’d be the Four Hour Work Week or Essentialism coming in a close second because they’re purposeful with their time. Life for our users is exciting and has meaning; it’s a choose your own adventure narrative that reveals itself every morning.
The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense it is all about potential. — Steve Ballmer
If our users were a vehicle, they would be a Tesla Model 3, a Toyota Tacoma, a Subaru Outback, or maybe a Honda CRV because they care about receiving exceptional value for their investment. I imagine their mode of transport is capable, efficient, and stylish while delivering the best ROI.
At daybreak, they are already up to greet the sun. To them, discipline is paramount because, with intention, there is no time to waste. Food is essential, and the experiences that go along with eating don’t come by chance. Our users are passionate about the ways they nourish their bodies. With awareness comes understanding and a knowing that renders the secret sauce. It’s a special formula they’ve been brewing for some time.
For us, this has been a year of discovery, so we could hone in on the things that matter. Understanding our users was one of those things. Now that the picture is clear, we are on a mission to deliver more and more value. If you look a lot like what has been described, then we want you here. Your feedback is welcomed, and we’re eager to listen. Email firstname.lastname@example.org with whatever you have to say, good, bad, or indifferent; it’s all information we can use to better serve you and the greater bundleIQ community.
What They Look Like
Men — 66%
Women — 34%
What They Embody
Health & Fitness Buffs
Where They Live
The Time They Spend
17% are returning visitors
25% of the returning visitors come back more than 15xs and generate half of the total pageviews
56% of the visitors have spent 10–30+ minutes using the app
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